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Angemeldet: 18.10.2018 Beiträge: 867
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Verfasst am: 02.11.2018, 09:15 Titel:
nd of last year, Nike CEO Mark Parker anno |
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For what seems like forever, Nike and Adidas have held the top spots as the go-to destinations for men’s footwear — but it looks as though their Nike Air Max 2017 Mujer reign has come to an end. According to reports, a new survey by Goldman Sachs and Condé Nast concludes that Amazon has eclipsed the two sportswear behemoths.The survey found that of about 1,500 U.S. consumers ages 1Nike Air Max 90 Damen 3 to 34, men “consistently rank Amazon as Nike Air Max 90 Mujer Rosa their top retail destination” across product categories, including clothing, handbags and briefcases, shoes and luxury goods. Amazon was listed as their second-favorite place to shop for Adidas Superstar Mujer athletic apparel, underwear and grooming items.Of course, the cards were stacked heavily in Amazon’s favor, considering its extensive inventory, easy-to-use search function and convenient Prime shipping Nike Air Max 97 Womens — three contributors to its very high traffic numbers (the retailer sees an average of 1.74 billion visits per month, compared with Nike’s 23 million and Adidas’ 10 million).
In a desktop and mobile traffic analysis done by digital intelligence company SimilarWeb from Nike Air Max Vision Womens Jan. 1, 2017 to June 30, 2018, it found that many users turn to Amazon to search for — and ultimately purchase — Nike and Adidas styles.In fact, Amazon Adidas ZX 750 Mujer has reported that 70 percent Nike Air Huarache Womens of all purchases start on the site (in the fourth quarter of 2017, shoppers searched Nike keywords on Amazon 6.8 million times and Adidas 4.5 million times). And interestingly enough, more than a quarter of Nike’s visitors and 15.4 percent of Adidas shoppers navigated to Amazon in the same session. Seven percent of these visitors resulted in a sale on Amazon.Nike fans rejoice: the retailer’s Nike Air Max Thea Mujer massive bi-annual Friends and Family sale is back once again to help you round out your sneaker collection without breaking the bank.Today through Nov. 5, you can get 30 percent off on all full price items Nike Air Max 90 Femme Noir at Nike, Hurley and Converse factory stores (locations can www.andrewjoslin.co.uk be found on Nike.com). Both new and fan-favorite styles, including coveted Jordan brand items, are up for grabs.Even if you aren’t currently a passholder, there are still plenty of amazing discounts on Nike.com to shop right now.
Check out a few of our favorite sale items below, and head to the retailer’s website to see all the reduced offerings while they’re still available.But Nike Air Max 97 Damen instead of fighting the competition, Nike and Adidas have done the opposite, joining forces with the e-commerce giant. Nike teamed up with Amazon last summer to supply a limited assortment of Nike Air Vapormax Damen footwear, apparel and gear — a strategic move that analysts say could generate revenue Nike Air Max 95 Womens] up to $500 million. Meanwhile, Adidas participated in Amazon Prime Wardrobe, an initiative introduced last year that allowed Prime Adidas NMD Womens members to order, try on and return clothes for Adidas NMD Femme free.Evidently, all of this is just the beginning. At the end of last year, Nike CEO Mark Parker announced that the brand would continue to explore its partnership with Amazon, telling investors: “We’ve seen good sell-through on the limited selection of products that we have offered.” And when commenting on Nike’s quarterly results in June this year, he simply said, “On Amazon, I would just say that our partnership is progressing well.” |
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